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E-book: To Make a Difference


There is no security; there is only opportunity. A man and woman can work for the whole of their life time with only three words between security and insecurity, between employment and unemployment: You’re fired or you’re redundant or I’m sorry.

The only security is that found in the belief in yourself whenever you meet a crisis that knocks you back. It is the security in the hunger and desire to create meaning and purpose in your life. It′s time to make a difference and leave your mark.


Chapter 1: The Success Instinct

Chapter 2: The Determinants

Chapter 3: The Potential

Chapter 4: The Blueprint

Chapter 5: The Action

Chapter 6: The Guide

Chapter 7: The Change

The Success Instinct

Every living creature has the instinct to survive. Human beings have another that sets us apart. It is as natural to us as breathing and can be more important than survival. It is our innate desire to make a difference. Each of us wants to be valued, to have a purpose in life; and we have our success instinct to achieve this.

So why is it that whereas some people lead an ordinary, uneventful existence, others can leave their marks in history and accomplish everything they want? There is little correlation between success and a person’s intelligence, education, family background, contacts, appearance or even a dynamic personality. These factors may have some bearing but they are not enough on their own to guarantee success. The majority of truly successful individuals are self-made – ordinary people who set out to achieve extraordinary results.

Success may be on an international, national or regional level or limited to recognition by a small circle of friends or family, yet whatever the level, the success instinct inspires some to rise above themselves and their circumstances to reach for higher more worthwhile things. Humans are by nature goal striving and we are not happy unless we are functioning in this way. True success has nothing to do with material possessions. It is measured by creative accomplishment.

Success Defined

Most people measure their success as a comparison with others. Yet genuine success is what people do with their own potential, their development and improvement of it, and must be related to their individual objectives. The true definition of success is:

The Continuous Achievement of Planned, Meaningful Goals

Success does not actually lie in the achievement of the goal, although that is what the world would have us consider success. It lies in the journey towards the goal: A continuous sequence, or continuum, of achievement.

The point is not so much where we are, but in what direction we are moving. Success is a journey, the result of attitudes and habits acquired en route. It is not simply the product of unusual talents and abilities. It is learning and application of our talents and abilities.

Goals and objectives must be continuously decided and set. If you set a series of goals and reach all of them then you must set new, higher goals. If you don’t then you are no longer successful, by definition. You may have been a success in the past, yet if you no longer have a current objective to attain then you cease to be successful, by definition. Even if you have decided what your goals are, but do not work towards them, then you are not being successful, by definition.

Finally, if you have set your goals and you are working towards them but they are not meaningful to you, then you are not being successful. Goals must be worthwhile; they must hold meaning and importance to you. The important factor is that any development of your potential is meaningful.

Success is doing those things that you have not yet done
It is not a comparison with what others have already done

Often success is associated with money and there is absolutely nothing wrong with monetary wealth when it has been rightfully gained. The accumulation of riches is not immoral. It is how money is used that can be either good or bad. Wealth can be a very natural by-product of the successful achievement of a planned, meaningful goal. Having lots of money to spend is not a true measure of success. Success is more than just the accumulation of wealth. True success is to be able to spend your life in your own way.

Price: £19.00

"Timeless wisdom" Kyodo News

"The best book on personal success this year" The Tokyo Shimbun