Being a CEO is about Guardianship, Stewardship and Responsibility.
It
involves having the courage to do whatever is demanded, taking the
initiative whenever it is required, applying the judgement and
experience to back it up, consistently following it through and reliably
getting it done.
The world has changed. New realities and
opportunities are refocusing business into a clearer purpose: To
attract, create and retain customers that repeatedly return, refer,
recommend and reinforce reputations.
The No. 1 responsibility of a CEO
is to introduce strategic Game-Changers that accomplish this and make
profit in the process. These concise, insightful notes support
fulfilment of that responsibility.
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